How do you
improve traffic conversion rates on your e-commerce web sites,
while at the same time increasing the average revenue contribution
Enablement increases the volume, velocity and value
of e-commerce transactions.
commerce applications rely on customers to accept their value
proposition sufficiently to complete an online transaction.
Performance is usually measured by the number of visits to
the web site, the ratio of visits to completed transactions,
and of course total revenue. Web site design, search engine
optimization, traffic conversion and online marketing services
all contribute independently to achieving these objectives.
Enablement addresses each of these objectives in a unified
and balanced way that accelerates the sales cycle by removing
uncertainties responsible for customer hesitation and enhancing
the customers confidence to commit to higher value
Enablement performance is measured by the increase in
view-to-click-through ratios and the average value of a transaction;
both direct contributors to growth and profitability.