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Our management innovation is

Trust Enablement®

It helps organizations drive performance by optimizing the trust of key stakeholders and enhancing the value of business relationships.

Our vision is illustrated in a parable

A tale of Two CEOs.

Our research and analysis divisions are

TEResearch and TEAnalytics, offering the

Governance Lifecycle Model (GLM)™ Assessment Tool.

Our management consulting services are delivered by

It offers The Trust Optimizer Program™.

Trust Enablement® practices improve board effectiveness, accelerate revenue growth, increase business valuations, reduce transaction costs, and stimulate collaborative innovation.

Our methods help corporate boards govern more effectively, business strategists refine business critical success factors, and operating departments increase the volume, velocity and value of business transactions.

We offer the Governance Lifecycle Assessment Tool™ to analyze and benchmark the effectiveness of corporate governance styles, and the Trust Optimizer Program™ as a consulting service to help enhance the value of business transactions.

Our unique Trust Enablement® Framework provides a sound foundation for measuring trust indicators and optimizing conditions for stakeholder trust.

We are the developer and owner of a proprietary management innovation, called Trust Enablement®. It is used by organizations in technologies and business processes to help them achieve their business goals by optimizing the trust of their stakeholders. Trust Enabled™ business practices reduce transaction costs and enhance business value in areas as diverse as supply chain management and corporate governance.

Trust Enablement® is both a management philosophy and a technology for business best practices. It fills a business practices void by counterbalancing risk management based control mechanisms that preserve trust, with those that develop trust, and thereby provides a complementary, foundational, new management competency. It serves to fundamentally change the leadership mindset from an inside out to an outside-in orientation.

Trust Enablement® has broad applicability, similar to risk management, but its value to business is far greater. Whereas risk management is defensively minded and preservation oriented, Trust Enablement™ is offensive and growth oriented.

Trust Enablement® is a better approach for supporting the collaborative innovations required to compete in the 21st century.

Read "The Facts on Trust"

The Facts on Trust

What's New with Us
The Institute of Certified Public Accountants of SingaporeOur article, "Corporate Governance Best Practices: One size does not fit all" has been republished in The Singapore Accountant, of The Institute of Certified Public Accountants of Singapore.

BooK: Table of Conents Our contribution, "Chapter 4: Corporate Governance Best Practices" of the book "Corporate Governance: A Synthesis of Theory, Research, and Practice", is being published by John Wiley & Sons on October 11, 2010.

ABSTRACT: This chapter introduces the concept of aspirational corporate governance (ACG), a context and formal framework that boards might employ to guide corporate governance improvements for any organization, regardless of its business objectives - for profit or for mission; control structure - closely or widely-held; or legal context - a corporation is property or a legal person. The ACG framework can be used to diagnose and design corporate governance principles, systems, and practices appropriate for the complexities of sustaining a self-regulating governance structure. ACG allows organizations to adapt through innovation to create new possibilities for delivering value in a complex, uncertain world. Join the authors' community.


Do board directors receive sufficient support?

We are conducting an anonymous survey of corporate directors to assess the market opportunity for providing enhanced support services to board directors.

Board directors who participates in the survey will have a unique opportunity to learn about peers' experiences and gain valuable insights about how to improve the effectiveness of their own board(s).

For more details and to participate in the survey, please visit

Interim results published by

Management Innovation ExchangeWe have submitted a proposal for a hack, "The Trust Extender: Enlarge the circle of trust by empowering stakeholders to trust and reciprocate trust" to Gary Hamel's MIX, an open innovation project aimed at reinventing management for the 21st century. Our submission is eligible for the M-Prize under the category "Increase trust, reduce fear: The most critical challenge for any organization is to enlarge the circle of trust”. We would appreciate your support by making a comment, asking a question, suggesting a build and/or providing a rating.

Alliance Governance:
Balancing Trust and Control in Dealing with Risk

Every alliance requires that at the outset there are ways and means to establish sufficient trust for the parties to share information fully and to make timely decisions regarding joint investments and activities. Additionally, there are always times during the life cycle of an alliance when trust is challenged (key people change, surprises happen, partners become complacent and let communications lapse, etc.). So how do alliance managers develop and preserve a sufficient level of trust and deal with situations where trust erodes and needs to be shored up again?

When designing an alliance governance structure, managers have to choose between approaches based on control or on trust. This presentations proposes a framework to help managers decide which of the two is appropriate in a particular situation. Are control and trust substitutes or complements? What is the link between control, trust and risk? Our approach proposes that whether control and trust are substitutes or complements depends on the level and type of risk an alliance faces. In high risk situations companies use complex combinations of control and trust in a complementary way.

Watch the video recording of the session.


  • 91% Strongly Agree "the topic was of great interest"
  • 91% Strongly Agree "the speaker was knowledgable on the topic"


  • "Excellent content + speaker"
  • "Excellent"
  • "Cornerstone to a productive partnership. Help tools to evaluate + grow partnerships"
  • "Much more meaningful than I anticipated. Well done"
  • "Excellent Session - Thank you"
  • "Great interaction with audience - too much material for time available to present - too bad, as content was excellent"
  • "Very informative, interesting, interactive & great speaker"
  • "Trust is an often overlooked and essential component of alliances. The presentation provided academic rigor to what most only understand intuitively. Very interesting"
Governance, Risk, Compliance & TrustGovernance, Risk, Compliance & Trust

The presentation unifies business value creation and preservation objectives within one framework suitable for use by, and accessible to, all departments of all organizations in all industry sectors. GRC still focuses too much on preserving trust and social capital and not enough on developing them. The entire premise of OCEG's GRC initiative is too narrowly focused and is therefore incomplete. To use a sports analogy, you can't win a football game with defense alone. Offensive business practices develop trust and build social capital, encourage risk taking, facilitate collaboration, and stimulate innovation. These elements remain inadequately addressed by the GRC approach to achieving its Principled Performance objectives.

LinkedIn Poll Questionaire Results: Stakeholder Trust Poll of LinkedIn Users

More than 100 LinkedIn users responded to our poll that asked "What should business leaders do to improve stakeholder trust?" by selecting one of five possible answers: Nothing; Manage risks better; Improve conditions for trust; Both of the above; or Other things. The results surprised us. For details, read our blog posting.

Results of poll

Confidence & The Cloud PresentationConfidence & The Cloud
Presented at Toronto Cobit User Group

COBIT stands for Control OBjectives for Information and related Technology. The thesis of our presentation was that control of computer clouds is difficult, if not impossible. Instead, Confidence should be the overriding objective, and IT managers should seek rich conditions for trust. (see all panel presentations)

Blogger.comWe are now blogging about corporate governance best practices on

ZenBiz RadioTrust: “Yes You Can

Guest Alex Todd's findings, models and work show that trust can be maintained and grown in the face of mistrust, and those who believe that only by taking from others will they succeed. He treats business people as responsible adults, not children, and his tools are a key part of starting to overcome the sociopathy affecting many established organizations today. (also available on Bruce Stewart's web site)

Conference Board of CanadaThe Greatest Victim of Current Crisis is Trust

"Toronto, January 13 — Trust is the greatest casualty of the recent debacle in financial systems according to The Conference Board of Canada. The Board will host a Leaders’ Forum on Stakeholder Trust to argue for the need to seriously discuss the issue of rebuilding trust in Canadian Institutions on January 15 in Toronto. "

We contributed to the Conference Board of Canada's research on Stakeholder Trust by participating in several executive roundtable discussions and presenting two papers:

Conference Board of Canada's Reports on Stakeholder Trust

Conference Board of Canada's Report:  The Trust ImperativeThe Trust Imperative: Taking Governance to the Next Level
November 2008, Source: The Conference Board of Canada, 28 pages

Boards’ oversight of stakeholder trust is an opportunity to contribute to success at a time when, more than even before, trust drives organizational value. This publication provides a set of practical guidelines that boards can use to probe and assess trust among five key stakeholder groups.

Conference Board of Canada's Report:  Stakeholder Trust - A Competitive StrategyStakeholder Trust: A Competitive Strategy
November 2008, Source: The Conference Board of Canada, 46 pages

Stakeholder trust can be a significant competitive advantage for organizations. Trust leads stakeholders to invest in the success of firms. This report examines the key features influencing trust among five key stakeholder groups—the public, investors, employees, customers, and suppliers.

Stakeholder Trust: A Compendium of Discussion Papers
Compendium by The Conference Board of Canada
November 2008, Source: The Conference Board of Canada, 54 pages

This compendium brings together the papers used to launch discussions at The Conference Board of Canada/Deloitte roundtables on stakeholder trust. They offer important insights about trust drivers and considerations for key stakeholder groups.

The Compendium contains an abstract of our papers "Trust Measures and Indicators for Customers & Investors" listed above.


Trust Portal The Trust Portal is our new initiative to provide a single point of entry for all available resources on trust for business. It contains web sites, blogs, articles, papers, reports and books from leading trust experts, consultants, researchers and academics, as well as media and business practitioners commenting on trust issues. The information is maintained current with dynamically updating data feeds.
DIY MarketingWe got some outstanding coverage on Mary Lou Roberts', Professor of Marketing at UMass Boston College of Management, DIY Marketing blog, Building Trust in the Social Space: "A recent post on community was picked up in Social Computing Magazine, and in response I got an email from Alex Todd, CEO of Trust Enablement about their product. Trust is incredibly important in brand development—second only to a good product, it seems to me. So I researched his company with interest..."
Voting graphicWe conducted an Insiders' Poll on Trust in Online Social Networks (OSNs) over a two-week period in September 2008 and received 366 responses. The results are compelling and the implications for OSN management profound. Find out what respondents had to say. Download the preliminary findings and summary data.
Aberdeen Group
Supply Chain & Logistics Association Canada, Trust Enabling Strategies, and Aberdeen Group are proud to bring you Aberdeen's first survey dedicated to Global Supply Chain Risk Management & Trust. Download the Executive Summary of Aberdeen insights.
McMaster University DeGroote School of Business MBAWe were honoured to be invited by Dr. Susan Sproule of McMaster University's DeGroote School of Business to deliver a lecture to her eBusiness Strategy MBA class. Our presentation topic was "Enabling Online Trust" (download presentation and exercise).

Supply Chain & Logistics Association

The theme of this year's SCL Conference was "Creating a Resilient Supply Chain". Our presentation topic was "Trust Enabled™ Supply Networks: Enabling trust for collaboration, innovation and sustainability" (download presentation with speaker notes). Much of the material in the presention is based on our white paper ”Trust Enabled Supply Networks: Uncovering the trust-building secrets of highly collaborative supply chains”.

MicrosoftEnd to End Trust

We posted our point of view about Microsoft's recent End to End Trust initiative on Microsoft's End to End Trust community form. Here is an excerpt:

"... End to End Trust needs to be founded on a comprehensive framework that addresses two overriding trust objectives: 1) Developing Trust; and 2) Protecting Trust. From what I have read so far, most of the discussion appears to focus on the latter."


Alex Todd is Industry Chair for the 9th World Congress on the Management of eBusiness (WCMeB 2008) being hosted jointly by the Carleton Research Centre for Technology Management (RCTM) and the McMaster eBusiness Research Centre (MeRC). The Congress will be held in Ottawa at the Sprott School of Business, Carleton University, October 5-8, 2008. This year's theme is "Collaboration 2.0 – Honing the Collaborative Minds of Leaders in the New Enterprise".

eMetrics Marketing Optimization Summit

Our Presentation at the eMetrics Marketing Optimization Summit in Toronto: "Measuring Awareness, Brand and Competitive Standing - Using Trust Indicators".

Ponemon Institute

Our presentation to the Ponemon Institute's RIM Council: "Trust Measures & Indicators".

Wikinomics Playbook We are honoured to have had the privilege to contribute to Don Tapscott and Anthony D. Williams' "Wikinomics Playbook".

CRM Buyer

In Brand-Monitoring Solutions We Trust by By Jeff Zabin, CRM Buyer

"Trust is a strange animal in the world of business. Its inputs and outputs are ambiguous. It can't be codified. Like other intangible assets, it appears nowhere on the balance sheet.

The degree to which one company declares its reliance on the integrity and character of another company remains purely judgment-based and therefore subject to the foibles of human error -- although some folks, including those at Trust Enablement Strategies, a firm that provides an analytic framework for assessing the level of trust that exists (or needs to exist) between two parties, may beg to differ."

Our position: Judgments are formed based on perceiving one or more trust indicators. Our Trust Enablement® analytical framework identifies and classifies trust indicators according to how they affect trust perceptions.

Chartered Secretaries - AustraliaIt’s a wise servant that knows his master,’ so how well do you
know your board? Take the question a step further — do you understand why it acts the way it does and the implications of that behaviour for the company’s future? The accompanying article, "
Corporate Governance Best Practices: One size does not fit all" from the Canadian Division’s Corporate Governance Quarterly of Summer 2007 may help you answer the last question and in the process, provide you with greater insight into the reasons that your board acts the way it does. The author divides companies into four separate categories, mostly related to their stages of development, and their boards into four types, mostly to do with their principal governance style. Then it examines the implications from each of these divisions, both for the business itself and for its valuation. You will learn, for example, which style presides over the most profitable companies — fascinating and instructive!" - Frank Bush FCIS, Vice-President, ICSA International Council

Globe and Mail

Alex Todd's question to the Globe & Mail's Janet McFarland and her response about "Board Games 2007" are posted in the transcript of a live online chat:

Question: " the Globe planning to further evolve its Board Games scoring methodology to reflect differences in the appropriateness of various corporate governance styles for different kinds of companies pursuing distinct strategic performance priorities?"

Answer: "...I don't foresee us making dramatic changes to our methodology to take into account the wide variety of different corporate styles or strategies out there...."

Trusted Advisor Associates Blog

Charles H. Green, trust expert, author of Trust-Based Selling, and co-author of The Trusted Advisor, recommends our we web site in his blog:

"Todd’s site is worth visiting if you want to delve into measurement and management issues, or if you simply want to stretch your mind about the issues of trust in business.

He also has the best collection of trust-related quotes I’ve seen."


Conference Board of Canada

Trust Enabling Strategies presented two papers to the Conference Board of Canada's Expert Roundtable on Trust Measures and Indicators. This was a continuation of the 2006 Deloitte-sponsored study on "Rebuilding Trust in Canadian Organizations". It looked at indicators of trust from employees, investors, customers and the general public.

Papers addressed the following questions:

  1. What are the key indicators that directors and managers should look at to determine whether and to what extent a given group of stakeholders has trust in the company?
  2. Why are these indicators the most important ones to assess?
  3. How can companies track those indicators?

We contributed thought pieces for measuring customer and investor trust:

Trusted Advisor Associates Blog

Our article "Creating Trust in Government" has been selected one of the 10 best blog posts on trust for the July issue of Trusted Advisor Associates' "Carnival of Trust" blog posting.

Our article "Corporate Governance Best Practices: One size does not fit all" has been published in the Summer 2007 issue of the Corporate Governance Quarterly, a publication of the International Corporate Secretaries Association (ICSA) and Canadian Society of Corporate Secretaries (CSCS). James Gould, Chair, Editorial Committee, introduced the article in his editorial with "Alex Todd reports on some research on the connection between corporate governance and the corporate lifecycle. It's always easy to think that there is one answer to every situation when in fact we have to adapt our governance approach to the company's circumstances. As an aside, it turns out that there is a link between good corporate governance and profitability. No surprise there." We are participating (as TrustEnabler) in a discussion to shape an online justice system for the world and reduce global poverty.
WikinomicsDon Tapscott's think-tank, New Paradigm, has contracted us to write a white paper on "Honing the Collaborative Mind: Enabling trust in the Enterprise 2.0". This research builds on his recent book “Wikinomics: How Mass Collaboration Changes Everything”.
Get quick answers to your questions "What is Trust Enablement?", "What is the business value of trust?" and "Where can Trust Enablement™ add value?" in our FAQ. We have posted a couple of articles in our Igloo blog. See "Improving Confidence in Corporate Canada" and "Creating trust in government is more than 'cleaning house'". We are also interested in the future prosperity of Canada and have been conducting research via our Second Canadians community in Second Life.

Trust Enablers on
We launched the Trust Enablers Group blog on It provides a place for participants to meet, exchange information and collaborate about how to increase the volume, velocity and value of transactions by creating conditions that allow relying parties to trust.
GLM QuestionnaireTE Research, the research division of Trust Enablement Incorporated, introduces the Governance Lifecycle Model™ (GLM) Assessment Tool. It measures how effectively a corporate "governance style" supports the company's strategic priorities. The tool is based on research discussed in Alex Todd's recent article "Corporate Governance Best Practices: One size does not fit all". The research identified the corporate governance practices associated with superior strategic performance, namely that corporations with "management-controlled" boards enjoy faster sales growth, corporations with "sovereign boards" exhibit superior profitability, corporations with "management-influenced boards" distribute more cash to shareholders, and corporations with "trusted boards" are rewarded with higher valuations. Visitors are invited to try the public beta-test version of the tool. Assessment results are sent by e-mail.

Globe and Mail
Alex Todd's published comments and question to the Globe & Mail about their series "Board Games 2006" regarding:

TLOMAAlex Todd conducted a workshop "Building Trust in a Law Firm" (slides, article and newsletter TLOMA Today - cached) at the 2006 Toronto Law Office Management Association (TLOMA) Conference.

Institutional Shareholder ServicesAlex Todd's article: "Corporate Governance Best Practices: One size does not fit all". The article was published in Institutional Shareholder Services (ISS) Canadian newsletter Corporate Governance Review (CGR). It was also posted in the Members in Action section of the Canadian Association of Management Consultants (CAMC) web site.

McMaster World CongressAlex Todd presented his paper "Trust Enabled™ Corporate Governance" (view MS Word version) to the Doctoral Consortium at the 2006 McMaster World Congress on Corporate Governance. Click on doctoral or general for related presentations.

Alex Todd's recent article: A Political commentary on Canadian Prime Minister Stephen Harper's proposed Federal Accountability Act, entitled "Creating Trust in Government".

ResultsExchangeAlex Todd was recently interviewed by Michael Hepworth, President of The Results Exchange about Trust The Most Important Marketing Ingredient.

Alex Todd presented his groundbreaking new white paper Trust Enabled Supply Networks: Uncovering the trust-building secrets of highly collaborative supply chains at the Innovative Collaboration for Competitive Advantage Third Annual Symposium on Supply Chain Management.



























Sources of Trust

Authoritative Sources

Alex Todd
"Trust is integral to every transaction and the foundation for business success. It drives the volume, velocity and value of every business transaction. Don't take my word for it. Read The Facts on Trust." - Alex Todd, President, Trust Enabling Strategies.
Virtual business card)

Consolidated Online Activities

Experiential Sources

Analytics: Comparative Trust Enablement Assessment Example Example of a Comparative Trust Enablement™ Assessment for the e-commerce web site.

Developer Comparison
Example of a Comparative Trust Enablement™ Assessment of

GLM QuestionnaireGovernance Lifecycle Model™ (GLM) Assessment Tool questionnaire.



Trust Enablement:

Trust Enablement - A Critical Success Factor Trust Enablement™: A Critical Success Factor - contains Trust Enablement™ Assessments of sample business Critical Success Factors.

Trust in Corporate Governance:

Trust Enabled Corporate Governance"Trust Enabled Corporate Governance" (Doctoral Consortium version)

Trust in Information:

Trusting Information - Not the Source presentation"Trusting Information - Not the Source: The impact of trust on Business on Demand"

Online Trust:

Confidence & The Cloud Presentation"Confidence & The Cloud"

Enabling Online Trust
"Enabling Online Trust"

The Challenges of Online Trust
"The Challenges of Online Trust - for online and offline business" (slides / notes)

E-Trust: Establishing Consumer Confidence in Online Commercial Transactions
"E-Trust: Establishing Consumer Confidence in On-Line Commercial Transaction"


Trust for Marketing:

Measuring Awareness, Brand and Competitive Standing - Using Trust Indicators"Measuring Awareness, Brand and Competitive Standing - Using Trust Indicators"

Trust Measures & Indicators
"Trust Measures & Indicators"

Trust in Strategic Alliances:

Alliance Governance"Alliance Governance: Balancing Trust and Control in Dealing with Risk"

Trust in Business Ecosystems:

"Trust Enabled Ecosystems: SAP Global Ecosystem Marketing"

Supply Chain Trust:

Trust Enabled Supply Networks:  Enabling trust for collaboration, innovation and sustainability”Trust Enabled™ Supply Networks: Enabling trust for collaboration, innovation and sustainability"

Trust Enabled Supply Networks
”Trust Enabled™ Supply Networks: Uncovering the trust-building secrets of highly collaborative supply chains”

Trust in Professional Services:

Building Trust in a Law Firm"Building Trust in a Law Firm" (slides / article)



Economic Development:

Customer Trust:
Supplier Trust:
Investor Trust:
Trust in Corporate Governance:

Trust for Sustainability:

Trust in Government:


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